It’s not the first time that Chinese manufacturing has been beaten.
Aircraft, high-speed rail, cars, elevators, milk powder... In the major accidents that shocked the world again and again, "Made in China" has played the role of a thousand fingers.
Entertainment culture-born freak
Hoverboard, floating car, drift car... This fire has no serious name in the world. This year, it is called the dark horse product that drives China's GDP and exports. This dark horse is actually a premature baby who has been rushed under the entertainment trend. Let's take a look at its ins and outs:
At first, the inventor of the patent, the founder of the wheelbarrow Solowheel, the American Chinese Shane Chen, applied for the patent for the Hoverboard in the United States, but he did not produce the product. Later, in 2013, a professor with a business mind in Zhejiang University founded a company called a rider , and applied for various patents on twisting cars in China. No one knows the relationship between American Chinese and the rider. Some people say that there has been contact between them, and the rider has been inspired by Shane Chen's patent. It is also said that Shane Chen just drew the drawings and the rider designed the product. Nothing is known about the truth.
In June 2014, the rider made a sample and then launched its first twist car, the Smart S1, and made a high-profile appearance at the Canton Fair .
At the same time, on the other side of the ocean, online singer Justin Bieber took photos of his Hoverboard on his personal social network. In addition, the popular American pop star Chris Brown, sexy male god Nick Jonas, Zedd, popular rapper Soulja Boy, supermodel Kendall Jenner, JR Smith, Nicki Minaj, Wiz Khalifa, Nina Agdal, David Ortiz, Karim Benzema and Skrillex Star celebrities are uploading relevant photos on their Twitter, Instagram and other platforms.
On YouTube, the US network red played by the city will release a large number of player videos. Even the twist car appeared on variety shows such as the Tonight Show, as well as on the NBA Finals.
For a time, the fashion wave spawned by American stars triggered the crazy imitation and chase of fans. If you don't have a twist car, you can't just mix it on social networking sites. Coupled with a convenient e-commerce platform, the market for Hoverboards has exploded without any commercial logic.
Benefit-driven Great Leap Forward
The world is bustling, all for the benefit of the world;
Driven by the explosion of the economy, huge profits, like throwing a cube of sugar in the ant colony, immediately started a "riot" of day and night production.
The rider company has authorized many factories in Shenzhen, each of which charges a license fee of 10w RMB, and each product has to be labeled with 10 yuan. Most factories in Shenzhen are responsible for the license fee and authorization label fee for the rider. Therefore, everyone thought that the patent problem was basically solved, and it began to work hard. From September, Shenzhen probably conservatively estimated the establishment of 600 new balance car factories. Many tablet computers, audio, smart bracelets, electronic cigarettes and even industry spans are relatively large. The clothing enterprises have all entered the balance car industry, and they are doing a lot of work.
Even so, there are still people complaining that the factory production is too slow, and 600 factories are not enough to provoke a hot market demand. Therefore, a player called "Hoverboard Casing Provider" came into being, and the threshold of the twisting car fell to a terrible level, just like a Lego toy, as long as it can be assembled by people. "As long as the nesting is purchased, some people will produce and sell it. If they used to do clothing, they dare to do this now."
The low-threshold, high-profit twisting car attracted many manufacturers. "They almost came in with submachine guns and robbed the market profits like locusts." The profit rate of the twisting car has dropped from 100% to 10%, and even more. less. These look look very similar, the twisting car with the same function, the price is very different, ranging from 600 US dollars to 1800 US dollars.
Once the price war starts, in addition to cutting corners and shoddy, what other ways can maintain profits? "There is no standard anyway, as long as it can be used." The hot market is in short supply and chaotic. As long as the goods can be delivered, it is a victory.
As for sales, it is reported that Yantian Customs exports 40,000 twisting cars every day. It was not until an explosion in the UK that it temporarily stopped the pace of this crazy leap forward.
Innovation, a compulsory course made in China
As we all know, in the low-end manufacturing model, competitiveness only leaves efficiency and UPH, winning customers, orders and profits in an irrational rhythm. Under this system, there is no one, and there is no time to study more advanced production methods.
China's manufacturing industry is always neglecting innovation, and even thinks that innovation is a waste. As long as it can make money, it will be withdrawn. The twisting car incident has sounded the alarm for Chinese manufacturing. The severe removal of Amazon has undoubtedly warned the Chinese manufacturing industry that is negligent in management. In the future, you will not be self-disciplined, and you must have a regular gimmick waiting for you.
Regardless of whether it is a product or a model, Chinese manufacturing is in need of self-innovation, tied up in the “workshop”, indulging in the current stage of the cottage imitation to make quick money, and can never find a way to the future. A healthy business development model should be continuous innovation and continuous exploration of new profit margins.
There are many signs that China is gradually becoming the focus of the world economy. As the center of the Asia-Pacific economy, China is playing a game with the technology companies in developed countries. World-class companies are afraid of China's rise, but also need China's resources in terms of manpower, material resources and technology. Smart companies will not squeezing their opponents in order to compete for the market. The future competition is more reflected in the fast-paced people. The ability to innovate. History has given China's manufacturing opportunities more and more mature, and transformation and innovation has become a "compulsory course" for Chinese manufacturing.